Branding agency · London

A brand people recognise before they read the name.

A brand is more than a logo. It is how a business looks, sounds and behaves everywhere a customer meets it.

We build identities that are distinctive and practical: a clear position, a visual system and guidelines your team can actually use. Because we also build the website and make the content, the brand does not fall apart after the handover.

What is included

  • (01)

    Brand strategy

    Positioning, audience and what makes you different, written down clearly.
  • (02)

    Naming and tone of voice

    A name that works and a way of writing that sounds like you.
  • (03)

    Logo and visual identity

    Logo, colour, typography and graphic language, designed as a system.
  • (04)

    Brand guidelines

    A usable document covering how everything fits together.
  • (05)

    Packaging and print

    Menus, signage, uniforms, packaging and stationery.
  • (06)

    Rollout

    The identity applied to your website, social channels and campaigns.

How we work

  1. (01)

    Discover

    Workshops and research into the business, the market and the competition.
  2. (02)

    Define

    Positioning and direction agreed before any design begins.
  3. (03)

    Design

    Identity routes developed, refined and tested in real applications.
  4. (04)

    Deliver

    Final assets, guidelines and help rolling it out.

Selected work

Street Slice

City beats, Neapolitan eats.

Role
Brand identity
Sector
Neapolitan pizza

Brief

Street Slice makes Neapolitan pizza with a city attitude. They needed an identity with enough character to work on a sign, a shirt and a pizza box.

Approach

We built the brand around a mascot and a line: “City beats, Neapolitan eats”. Colour, type and pattern were set down in a full set of brand guidelines.

Outcome

A complete brand identity and guidelines, carried through to the neon sign, the uniforms and the packaging.

Cover of the Street Slice brand identity guidelines, showing the pizza slice mascot on a red background
Round neon Street Slice sign mounted on a green foliage wall
A Street Slice pizza held up in front of red neon lighting

Ellie Evelyn

Editorial, on location.

Role
Photo, video and growth
Sector
Personal brand

Brief

A personal brand depends on imagery that looks like the person on their best day, every time. Ellie wanted editorial photography and video she could build her channels around.

Approach

We shoot on location and direct each shoot as an editorial. Selects are made together through a private gallery, where she marks favourites and leaves notes on each frame.

Outcome

A set of finished editorial images and an ongoing photo, video and growth partnership.

Profile portrait of Ellie Evelyn on a tree-lined London street, with the caption: Ellie. A shoot directed around one idea: ease.
Ellie Evelyn walking past red-brick townhouses in a long patterned dress, with the caption: Invisible direction.
Ellie Evelyn standing in a tree-lined street holding a green bag, with the caption: Her best self, framed.

Branding questions

  • How long does a brand identity take?

    Most projects run six to ten weeks from the first workshop to final guidelines, depending on how much needs designing.

  • Can you refresh an existing brand rather than start again?

    Yes. Often the right answer is to keep what people recognise and tidy up everything around it.

  • What do we receive at the end?

    Logo files in every format, colour and type specifications, templates where needed and a set of guidelines.

  • Can you build the website too?

    Yes. Brand, web and content are handled by the same team, which keeps everything consistent.

New enquiries · Email or DM

Tell us what you are building.

Or send a DM to @vsualagency on Instagram.